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Norths Collective

Data-Powered Member Experience

Norths Collective is a membership-based Profit-for-Purpose hospitality group that operates a network of members clubs and hospitality venues predominantly in Sydney, Australia and the far North Coast of NSW. The company aims to provide its members with exclusive access to dining, bar, and social spaces, as well as a range of events and experiences. Norths Collective offers a range of membership options to suit different needs and preferences.

Norths Collective has taken significant steps on its digital transformation journey, with a focus on leveraging data generated from member interactions to enhance engagement and retention. The organisation's primary objective is to acquire and retain members, necessitating a deeper understanding of member preferences and interests.

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ENHANCED CUSTOMER EXPERIENCES WITH COMPREHENSIVE DATA INTEGRATION
+45% Increase in online
event ticket sales
+20% Growth in
memberships
+28% Increase in
renewal/retention
Norths Collective

OSF Digital collaborated with Norths Collective to elevate their business operations. Our Managed Services team optimized their existing tech stack, ensuring peak performance. We streamlined integrations to enhance efficiency, enabling a seamless flow of data throughout the organization. Our efforts led to improved data accuracy, facilitating better decision-making, and we provided comprehensive visibility into customer data. To achieve this, we orchestrated precise data flow to Salesforce, harmonizing information from Salesforce CRM and various third-party solutions, including Ebet, Boomi, FormAssembly, and SevenRooms.

HARNESSING DATA INSIGHTS FOR TARGETED MEMBER ENGAGEMENT

By seamlessly integrating data flow from Ebet to Salesforce via Boomi, Norths now possesses comprehensive member profiles, enabling highly personalized promotions based on preferences, points, and transactions. This has led to increased member engagement and venue visits, driving Norths Collective's success.

Norths Collective
Norths Collective
Norths Collective

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO

  • Elevate member engagement with personalized experiences.
  • Simplify data integration for valuable insights.
  • Target promotions based on member preferences.
  • Drive return visits and boost venue performance.
  • Foster lasting member loyalty with tailored offerings.
  • Maximize revenue through data-driven strategies.

GET THE FULL SUCCESS STORY

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