Norths Collective is a membership-based Profit-for-Purpose hospitality group that operates a network of members clubs and hospitality venues predominantly in Sydney, Australia and the far North Coast of NSW. The company aims to provide its members with exclusive access to dining, bar, and social spaces, as well as a range of events and experiences. Norths Collective offers a range of membership options to suit different needs and preferences.
Norths Collective has taken significant steps on its digital transformation journey, with a focus on leveraging data generated from member interactions to enhance engagement and retention. The organisation's primary objective is to acquire and retain members, necessitating a deeper understanding of member preferences and interests.
“Working with OSF Digital has been an exceptional experience. They have truly exceeded our expectations in terms of their technical expertise, project management, and overall commitment to our success. Through our partnership, we were able to clean up and integrate our multiple software systems, allowing us to gain a better understanding of our members and improve their experiences with us.”
OSF Digital collaborated with Norths Collective to elevate their business operations. Our Managed Services team optimized their existing tech stack, ensuring peak performance. We streamlined integrations to enhance efficiency, enabling a seamless flow of data throughout the organization. Our efforts led to improved data accuracy, facilitating better decision-making, and we provided comprehensive visibility into customer data. To achieve this, we orchestrated precise data flow to Salesforce, harmonizing information from Salesforce CRM and various third-party solutions, including Ebet, Boomi, FormAssembly, and SevenRooms.
By seamlessly integrating data flow from Ebet to Salesforce via Boomi, Norths now possesses comprehensive member profiles, enabling highly personalized promotions based on preferences, points, and transactions. This has led to increased member engagement and venue visits, driving Norths Collective's success.