La Polar is the fourth largest retail company in Chile with a total of 39 stores. The company sells a wide variety of products, such as clothing, accessories, sporting goods, beauty products, gifts, infant products, electronics, furniture, furnishings, and household products.

The company was using an outdated ecommerce platform that lacked basic commerce features & functionalities including mobile and the ability to recommend products based on a customer’s preferences. La Polar had to use multiple platforms to send transactional, behavioral & promotional emails, couldnt bring shoppers who abandoned carts back to the site, wasn’t able to create multi-step re-engagement journeys or reconnect with shoppers or engage in retargeting.

It lacked personalized & targeted communications with its customers and faced many additional challenges holding it back from making the most of its sales and marketing efforts.