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Use case

IMPLEMENTING AND INTEGRATING A MORE EFFICIENT MARKETING ECOSYSTEM FOR A CPG
CUSTOMER PROFILE:
  • Industry: Consumer Packaged Goods – Nutrition
  • Product portfolio: Plant-based powders and supplements
  • Headquarters: Canada
  • Brand presence: Canada, United States, United Kingdom
  • Employees: 400
  • Premium, award-winning plant-based nutrition brand
  • Annual sales of $25-$50 million
CHALLENGES
  • Marketing tech stack was fragmented, disconnected and too expensive to maintain
  • Needed to complete the project in 60 days
  • Key tasks such as sharing data across platforms became difficult
  • Departments were siloed
OBJECTIVES
  • CONSOLIDATE PLATFORMS
  • SIMPLIFY the CSR processes
  • SHORT IMPLEMENTATION of 60 days
  • Align existing MARTECH ECOSYSTEM
  • Automate marketing for PERSONALIZED JOURNEYS
  • MARTECH OPERATIONS optimization
  • ELIMINATE SILOS within technologies and departments
SOLUTION
  • Provided technical and strategic consulting
  • Built customer journeys: Site Launch Series (to recapture and re-engage lapsed customers). Welcome Journey, Post-purchase Journey, Abandon Cart Scenario, Back in Stock Emails, Winback Journey
  • Aligned existing MarTech ecosystem
  • Strategically redesigned email layouts to highlight key areas more conducive to personalization
  • Integrated Shopify data with Salesforce Service Cloud and Marketing Cloud to unify information and drive personalized interactions through Marketing Cloud
  • Automated marketing processes
RESULTS
  • In just 2 months, the company launched a new marketing technology platform aligned with its ecosystem. With automated marketing journeys and simplified service processes, the company provides a more personalized customer experience.
TECH STACK
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