Marketing tech stack was fragmented, disconnected and too expensive to maintain
Needed to complete the project in 60 days
Key tasks such as sharing data across platforms became difficult
Departments were siloed
OBJECTIVES
CONSOLIDATE PLATFORMS
SIMPLIFY the CSR processes
SHORT IMPLEMENTATION of 60 days
Align existing MARTECH ECOSYSTEM
Automate marketing for PERSONALIZED JOURNEYS
MARTECH OPERATIONS optimization
ELIMINATE SILOS within technologies and departments
SOLUTION
Provided technical and strategic consulting
Built customer journeys: Site Launch Series (to recapture and re-engage lapsed customers). Welcome Journey, Post-purchase Journey, Abandon Cart Scenario, Back in Stock Emails, Winback Journey
Aligned existing MarTech ecosystem
Strategically redesigned email layouts to highlight key areas more conducive to personalization
Integrated Shopify data with Salesforce Service Cloud and Marketing Cloud to unify information and drive personalized interactions through Marketing Cloud
Automated marketing processes
RESULTS
In just 2 months, the company launched a new marketing technology platform aligned with its ecosystem. With automated marketing journeys and simplified service processes, the company provides a more personalized customer experience.
