Beauty Device Manufacturer

Use Case

A BEAUTY DEVICE MANUFACTURER SCALES NEW HEIGHTS WITH CONNECTED COMMERCE
CUSTOMER PROFILE:
  • Industry: Manufacturing – Electronic Devices/beauty devices
  • Headquarters: Washington, US
  • Brand presence: Global
  • Employees: 25+
CHALLENGES:
  • A beauty device manufacturer relied on its B2B sales channel and had no first-party customer data.
  • Wanted to cultivate trust and long-term DTC relationships with its end customers.
  • The manufacturer sought to offer personalized experiences aligned with the needs of its digital-first customers.
OBJECTIVES:
  • Start selling products directly to consumers quickly
  • Launch a connected ecommerce platform
  • Offer more personalized DTC experiences
SOLUTION:

Implemented a DTC channel and migrated the manufacturer’s legacy website over to a customized version of Salesforce Commerce Cloud developed specifically for the beauty market.

  • Country-specific configuration of Business Manager and adaptations
  • Catalog configuration
  • Export of content for translation
  • Adaptation and fixes for localization
  • SEO technical review
  • Import legacy data from the old site
  • Logs cleanup
  • Testing and launch
RESULTS

OSF Digital’s work has helped increase the speed of a beauty device manufacturer’s website

  • 7.98% avg. page load time (sec)
  • 0.48% avg. redirection time (sec)
  • 3.02% avg. domain lookup time (sec)
  • 3.70% avg. server connection time (sec)
  • 42.2% avg. server response time (sec)

With a new Salesforce Commerce Cloud-based ecommerce solution, the manufacturer is now empowered to expand its DTC commerce strategy by catering to the needs of its customers, building stable relationships with customers and better predicting future purchases.

TECH STACK:
Salesforce Commerce Cloud
Sap
Canada Post Address Complete
CyberSource
PayPal
Canada Post Order Tracking
bazaar voice

Open a DTC Sales Channel Quickly

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