Enhancing a DTC sales channel for a beauty device manufacturer

Use Case

A BEAUTY DEVICE MANUFACTURER SCALES NEW HEIGHTS WITH CONNECTED COMMERCE

CUSTOMER PROFILE:

Industry: Manufacturing – Electronic Devices/beauty devices
Headquarters: Washington, US
Brand presence: Global
Employees: 25+

CHALLENGES:

A beauty device manufacturer relied on its B2B sales channel and had no first-party customer data.
Wanted to cultivate trust and long-term DTC relationships with its end customers.
The manufacturer sought to offer personalized experiences aligned with the needs of its digital-first customers.

OBJECTIVES:

Start selling products directly to consumers quickly

Launch a connected ecommerce platform

Offer more personalized DTC experiences

SOLUTION:

Implemented a DTC channel and migrated the manufacturer’s legacy website over to a customized version of Salesforce Commerce Cloud developed specifically for the beauty market.

Country-specific configuration of Business Manager and adaptations
Catalog configuration
Export of content for translation
Adaptation and fixes for localization
SEO technical review
Import legacy data from the old site
Logs cleanup
Testing and launch

RESULTS

OSF Digital’s work has helped increase the speed of a beauty device manufacturer’s website

7.98% avg. page load time (sec)
0.48% avg. redirection time (sec)
3.02% avg. domain lookup time (sec)
3.70% avg. server connection time (sec)
42.2% avg. server response time (sec)

With a new Salesforce Commerce Cloud-based ecommerce solution, the manufacturer is now empowered to expand its DTC commerce strategy by catering to the needs of its customers, building stable relationships with customers and better predicting future purchases.