The loyalty landscape is ever-changing and this is certainly no time for loyalty leaders to stand still. So what are those in the industry observing and planning for the future? And how is consumer behaviour being affected by macro-economic factors?
Insight is the touch-paper that can light the way to building brand love and long-term devotion on ever-shifting sands.
This paper, compiled by Salesforce, Collinson and OSF Digital, explores some of the trends, trajectories and predictions that could prove key to developing effective loyalty strategies forward.