A DTC ecommerce strategy not only offers benefits as an additional revenue stream, but it can also offer diversification and resiliency for CPG brands in their customer relationships.
Purchasing behavior is constantly changing. The demands of your customers are shifting towards unified experiences and highly personalized journeys. Does your traditional model let you fulfill their needs?
If you’re still not sure about the direct-to-consumer approach for your business, check out this comprehensive white paper to better understand DTC and learn how it can benefit your consumer packaged goods company. You’ll find more about: