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Stockday

Empowering Stockday to evolve their business

Launched in 2017, Stockday was the first digital route-to-market in Romania, becoming JV HEINEKEN & CCH in 2021. It is an alternative solution developed with Heineken and Coca-Cola HBC Romania for retail customers. Already a Salesforce customer, Stockday relied on a highly customized multi-cloud system with Service, Experience, and Marketing.

Stockday planned to serve their customers better and accelerate their digital transformation, but their ecommerce platform didn’t align with their growth goals. The company also faced internal challenges, with heavy logistic processes spread over multiple systems with extensive uptime. To be positioned for expansion, they wanted to address their challenges.

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WE LAUNCHED THE FIRST MARKETPLACE BASED ON SALESFORCE COMMERCE B2B IN ROMANIA
OPTIMIZED OPERATIONAL EFFICIENCY & FLOWS
IMPROVED CUSTOMER ENGAGEMENT
INCREASED SALES, BUSINESS GROWTH, & ROI
UPGRADED ECOMMERCE PLATFORM PERFORMANCE
SEAMLESS NAVIGATION, ORDERING, & JOURNEYS
ENHANCED TIME AND MONEY SAVINGS
Stockday

OSF Digital replatformed Stockday to Salesforce B2B Commerce Lightning, following their bespoke model and delivering an 80-90% customized shopping platform. We connected it with the existing Salesforce applications for which we provided support and maintenance. We reset Marketing Cloud to an OOTB version, eliminating redundant data to improve platform speed and customer experience.

OSF seamlessly connected systems for improved customer and operational experiences. We linked the Salesforce clouds, integrating Mulesoft and third-party apps such as SAP, Azure DW, and Google Analytics. We deployed innovative mechanisms and processes to solve industry-specific needs:

  • Created the Pipeline Deployment Process with the Service Cloud team, enabling internal teams to perform changes faster.
  • Designed the complex Mechanism for the Promotion Engine with automation, meeting customer needs to order effortlessly.
  • Enriched Stockday’s B2B business to manage empties, logistic weight optimization, and reduce transportation costs.
Stockday
Stockday
Stockday

MEETING CUSTOMER & INDUSTRY-SPECIFIC NEEDS

Through our innovation, Stockday can deliver the following functionalities:

  • Single and bulk ordering
  • Promotion set-up with multiple parameters (e.g., minimum, maximum, exact quantity)
  • Immediate transparency on stock for customers
  • Stackable promotions

Through our work, Stockday is empowered to grow continually. By increasing their operational efficiency and better serving their customers, they will register a direct impact on time and money. savings.

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO

  • Improve customer experience and engagement.
  • Increase flexibility and agility while growing your business.
  • Augment digital presence and brand awareness.
  • Gain a centralized customer view to boost marketing strategy.
  • Boost speed to market for new features and innovation.
  • Redesign your online shop to provide better UX.
  • Have a B2B business that requires a solid, secure, and flexible online platform.
  • Ensure that your customers enjoy a seamless online experience.

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