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Browns

An Advanced
Omni-Channel Experience

Browns Shoes is a family-owned business established in Montreal in 1940. The fashion footwear retailer owns and operates 68 retail stores throughout Canada and has a strong ecommerce presence.

With a vast product selection, holding full inventories at each store wasn’t an option. To fulfill orders fast, Browns Shoes needed more efficient inventory management with real-time information and the ability to leverage merchandise from any location—immediately. Browns also wanted more accurate shipping lead times and a secure, mobile-friendly website with modern navigation to improve their customer experience.

“This implementation enables us to stay at the forefront of omnichannel retail for years to come. Having a solid, reliable partner like OSF Digital ensures that we can provide our shoppers exceptional experiences regardless of how they choose to shop with us.”

RICHARD SEJEAN
Director of Ecommerce, Browns Shoes

UNIFYING THE DISTRIBUTED ORDER MANAGEMENT SYSTEM WITH 5 RETAIL SYSTEMS
15min
ORDER CYCLE FROM RECEIPT TO TRACKING NUMBER
50%
SHORTER DELIVERY TIMES
99.5%
ORDER ACCURACY
browns mockup
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OPTIMIZING ORDER MANAGEMENT

OSF Digital seamlessly interconnected distributed order management (DOM) technology with five different retail systems into a single unified commerce solution. With greater efficiency in its stock management and order fulfillment processes, Brown Shoes has given its customers the power to shop seamlessly across channels with more order accuracy and faster fulfillment.

We also replatformed Browns Shoes’ ecommerce site and streamlined the technology stack for better performance.

OFFERING A MODERN SHOPPING EXPERIENCE

OSF redesigned the online storefront with a new look and added shopping functionalities that has contributed to increased conversion rates. Features include:

  • Search recommendations
  • Rich product descriptions
  • Same-day delivery
  • Pre-orders
  • Gift card offerings
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DOWNLOAD THE FULL CASE STUDY FOR MORE ABOUT THIS PROJECT

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