OSF Digital Empowers Lancôme Sales-Driven Content Management Initiative

January 16 | 2016

Content-to-commerce vision enhances customer interaction for L’Oréal luxury brand

Ecommerce professional services provider OSF Digital announced today the integration of the e-Spirit content management system into Lancôme USA existing ecommerce environment.

As an international L'Oréal luxury division brand, Lancôme USA decided to go beyond localization when innovating its content management strategy. For the completion of this objective they formed an agreement entirely unique to their industry with premier media company Condé Nast, involving the creation of targeted editorial content for the ecommerce website.

“With this initiative, we aim to bridge the gap between content and commerce in an inspirational way, totally different from the regular catalogs on our website,” said Kristopher Jean, Director of Digital Strategy and Ecommerce at L'Oréal.

Inspired by the online media universe, the newly incorporated content section focuses on daily beauty routines or outstanding care topics while encompassing product conversations in order to streamline the buyer experience. OSF Digital was selected by Lancôme USA as their technology integrator, after having successfully implemented the Lancôme flagship website in France.

According to Kristopher Jean, “OSF Digital proved to be highly cooperative and top-notch, from the field men up to the project manager. They had great attention to detail, but also, they would go above and beyond when seeking new ways in which they could help with this launch.”

The new content-to-commerce solution was released in December 2015 and is expected to increase time on site for Lancôme USA visitors and positively influence their purchasing behavior.

About OSF Digital

OSF Digital, is a top digital Cloud transformation specialist and leading global commerce solutions company. Winner of the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail and Salesforce’s 2016 Partner Innovation Award in Retail, the company provides technology, consulting, implementation and online shop management services to emerging and premier brands, and merchants focused on building Multi-Cloud and Unified Commerce projects using Salesforce Clouds and other top-tier cloud technologies such as Sitecore and Adobe. OSF’s agile approach allows the company to scale global growth more quickly and enable businesses to enhance the customer experience. With over 120 ongoing projects and eight years of worldwide deployments, OSF delivers innovative digital solutions across channels, devices and locales. OSF has the following financial partners: HSBC and BDC, and Salesforce Ventures and Delta-v are investors.

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Contact: OSF Digital