OSF Digital Defines an Ecommerce Strategy for a Gaming Retailer

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Use case

DEFINING AN ECOMMERCE STRATEGY AND TECHNOLOGY FOR A GAMING RETAILER

CUSTOMER PROFILE:

Industry: Retail – Video Gaming
Product portfolio: Games and entertainment products
Headquarters: USA
Brand presence: USA, Canada, Australia, New Zealand, Europe
Employees: 12,000+

CHALLENGES

Had some omnichannel functionality
Limited experience with large-scale technology selections

Home-grown ecommerce platform could no longer support business growth

Under-resourced and siloed organization

OBJECTIVES

Develop a roadmap for an omnichannel retail strategy

SOLUTION

Reviewed current omnichannel strategy
Assessed business with a focus on marketing and customer engagement
Conducted a benchmark against the Omnichannel Retail Index and key competitors
Conducted a workshop with key stakeholders covering areas to improve and best practices
Performed a detailed technical assessment
Implementation coaching to:
- Ensure requirements are clearly defined and followed
- Oversee the project management team

RESULTS

OSF consultants made these recommendations:

Actions and priorities for an omnichannel retail strategy
Selection of a new ecommerce platform
Redesign of the loyalty program, including extending reward activities beyond transactions to include customer engagement

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU:

Need guidance to select ecommerce technology

Are looking to build a roadmap for your ecommerce business

Want to optimize your resources and functionality by filling the gaps