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Use case

DEFINING AN ECOMMERCE STRATEGY AND TECHNOLOGY FOR A GAMING RETAILER
CUSTOMER PROFILE:
  • Industry: Retail – Video Gaming
  • Product portfolio: Games and entertainment products
  • Headquarters: USA
  • Brand presence: USA, Canada, Australia, New Zealand, Europe
  • Employees: 12,000+
CHALLENGES
  • Had some omnichannel functionality
  • Limited experience with large-scale technology selections
  • Home-grown ecommerce platform could no longer support business growth
  • Under-resourced and siloed organization
OBJECTIVES
  • Develop a roadmap for an omnichannel retail strategy
SOLUTION
  • Reviewed current omnichannel strategy
  • Assessed business with a focus on marketing and customer engagement
  • Conducted a benchmark against the Omnichannel Retail Index and key competitors
  • Conducted a workshop with key stakeholders covering areas to improve and best practices
  • Performed a detailed technical assessment
  • Implementation coaching to:
    • Ensure requirements are clearly defined and followed
    • Oversee the project management team
RESULTS

OSF consultants made these recommendations:

  • Actions and priorities for an omnichannel retail strategy
  • Selection of a new ecommerce platform
  • Redesign of the loyalty program, including extending reward activities beyond transactions to include customer engagement
THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU:
  • Need guidance to select ecommerce technology
  • Are looking to build a roadmap for your ecommerce business
  • Want to optimize your resources and functionality by filling the gaps