The company improved its marketing strategy with our solution that allows them to engage in 1-1 communication with customers via highly targeted and personalized messaging. With the ability to communicate the right message, at the right time, to the right customers, the brand increased loyalty and created more upselling opportunities.
With our solution, the company increased efficiency through automated campaigns and customer segmentation capabilities. Their marketing team now can leverage powerful tools within Salesforce Marketing Cloud to quickly adjust and update content and build personalized experiences for their subscriber base.
The company’s IT team now has an easy-to-use email solution and can leverage the platform’s stability, scalability and robust customization capabilities to quickly expand and launch in new business units.