By leveraging Salesforce Commerce Cloud, the QSR chain now can expand consumption options and scenarios for their customers. With a new multichannel digital platform, the company has opened a new sales channel with customers starting the purchase digitally and finalizing it directly at the physical restaurant. This helps reduce contact or crowding in times of the pandemic.
Our flexible and scalable solution allows the quick service restaurant franchisee to enhance operational efficiency, expand their ecommerce presence throughout LATAM and gain global brand visibility. By offering their customers an easy, quick, and safe way to purchase and establishing a direct relationship with customers, the QSR now gets behavior insights and has better control of the brand experience.
New customization capabilities enabled the QSR to increase their online revenue, average order sales and AOV.