Marquee Brands

Use case

DEVELOPING A DIGITAL-FIRST, MULTI-BRAND GROWTH ACCELERATION MODEL
CUSTOMER PROFILE:
  • Industry: Consumer Goods – Apparel, Sportwear & Accessories
  • Product portfolio: Consumer products and channels from luxury goods to sports and active apparel
  • Headquarters: New York, USA
  • Brand presence: Global
  • Employees: 180
CHALLENGES
  • Many diverse stakeholders across multiple brands and a corporate team without organizational governance and processes in place
  • Many antiquated systems and a plethora of point solutions (160+ tech vendors)
  • Bids for work were coming in at astronomical rates
OBJECTIVES
  • Wanted an enterprise-savvy approach to digital and technology
  • New ecommerce capabilities needed re-assessment and mitigation of large backlog
SOLUTION
  • Met with all brands and departments and assessed the tech stack, processes and skills to develop requirements, map systems and identify inefficiencies
  • Assigned an interim CTO to oversee technology initiatives and choose the future technology
  • Provided ecommerce platform expertise and hands-on technical outsourced support
  • Consulted on key components of the tech stack and use of multiple third-party vendors
RESULTS

Based on OSF’s assessments and recommendations, the multi-brand organization selected new ERP, merchandising and inventory systems. The company also improved its day-to-day ecommerce tech support with quick enhancements completed, bugs removed, larger projects started, a go-forward plan in place, and a proposed re-architecture.

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU:
  • Have multiple brands
  • Want to streamline your tech stack
  • Need to assess and improve your ecommerce ecosystem