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Use case

ESTABLISHING A DYNAMIC ONLINE COMMERCE PRESENCE FOR A SPANISH BRAND OF BEER
CUSTOMER PROFILE:
  • Industry: Manufacturing – Beverages
  • Product portfolio: 40+ beer brands, 50+ non-alcoholic and mixed variety drinks
  • Headquarters: Madrid, Spain
  • Brand presence: 70+ countries
  • Employees: 4,000+
  • Leader in the beer sector in Spain
  • Operates 10 brewery centers and 4 water springs with bottling plants
CHALLENGES
  • Lacked an ecommerce platform for selling beverages DTC
  • User logins and orders were handled in CRM resulting in low operational efficiency
OBJECTIVES
  • Benefit from an ONLINE PRESENCE
  • Get a FAST, RESPONSIVE SITE with interactive features and easy site navigation
  • Open a new revenue channel and IMPROVE SALES
  • Incorporate a digital store in its global digital strategy
  • Create ENJOYABLE SHOPPING EXPERIENCES
  • INCREASE BRAND AWARENESS online
  • Streamline the PURCHASING PROCESS
SOLUTION
  • Set up a feature-rich digital shop based on Salesforce Commerce Cloud to help the brand open a new revenue channel and start selling their beer and water brands online.
  • Integrated the ecommerce platform with the brand’s existing Salesforce Sales and Community Clouds to enable data synchronization between the platforms, provide a better view of the consumer, and help the brand become more customer-centric.
  • Developed a customized ticketing system to allow the beer brand to sell tickets (with a QR code) for activities such as music concerts, dinners and beer tasting sessions.
RESULTS
  • The beer brand now has entered the world of digital sales with its own online shop. The company is now selling beverages directly to consumers and benefits from vast merchandising opportunities.
    With a scalable ecommerce solution that we delivered, the brand is now well-positioned to offer outstanding customer experience, grow its digital commerce capabilities and easily roll out to all the regions the brand operates in.
TECH STACK
SF sales cloud
SF community cloud
SF commerce cloud
Addon payments
Ecoscooting
PayPal
bazaar voice
JDE