Operates 10 brewery centers and 4 water springs with bottling plants
CHALLENGES
Lacked an ecommerce platform for selling beverages DTC
User logins and orders were handled in CRM resulting in low operational efficiency
OBJECTIVES
Benefit from an ONLINE PRESENCE
Get a FAST, RESPONSIVE SITE with interactive features and easy site navigation
Open a new revenue channel and IMPROVE SALES
Incorporate a digital store in its global digital strategy
Create ENJOYABLE SHOPPING EXPERIENCES
INCREASE BRAND AWARENESS online
Streamline the PURCHASING PROCESS
SOLUTION
Set up a feature-rich digital shop based on Salesforce Commerce Cloud to help the brand open a new revenue channel and start selling their beer and water brands online.
Integrated the ecommerce platform with the brand’s existing Salesforce Sales and Community Clouds to enable data synchronization between the platforms, provide a better view of the consumer, and help the brand become more customer-centric.
Developed a customized ticketing system to allow the beer brand to sell tickets (with a QR code) for activities such as music concerts, dinners and beer tasting sessions.
RESULTS
The beer brand now has entered the world of digital sales with its own online shop. The company is now selling beverages directly to consumers and benefits from vast merchandising opportunities. With a scalable ecommerce solution that we delivered, the brand is now well-positioned to offer outstanding customer experience, grow its digital commerce capabilities and easily roll out to all the regions the brand operates in.
