What is Clienteling?

Even though the word "clienteling" isn't in our dictionary and continues to show up in industry headlines, clienteling is more than a buzz phrase.

A common definition of clienteling is the process of building long-term customer relationships through personalization using data about their shopping behaviors, preferences, and past purchases.

Customers want seamless retail shopping experiences no matter where they interact with your business, whether it’s an online purchase, in-store return, or through your mobile app – and they expect you to deliver in ways you may not have thought of.

The Cost to Acquire New Customers

One of the first sales lessons learned is that the cost of retaining an existing customer is far less than the cost to acquire new customers. Some experts estimate it costs five times as much to acquire a new customer than it does to retain a happy, loyal customer.

Clienteling is more than a trend or an industry buzz word. It's a real technique that uses data, technology, and old-fashion customer service tactics to build relationships and ensure long-term customer relationships.

Download Our Free White Paper on Clienteling

Download our free white paper on “Connected Commerce: Improve Your Customer’s Experience by Combining Online and In-Store Transaction Data.”

Here’s what you’ll get:

• An understanding of today’s retail customer and their path to purchase (spoiler alert: it hasn’t been a linear process for a long time)
• An introduction to the Golden Record, a 360-degree customer view that enhances customer relationships in-store and online
• Revenue-generating tactics that use technology to give sales associates a connected view across the entire customer journey