Even though the word "clienteling" isn't in our dictionary and continues to show up in industry headlines, clienteling is more than a buzz phrase.
A common definition of clienteling is the process of building long-term customer relationships through personalization using data about their shopping behaviors, preferences, and past purchases
Customers want seamless shopping experiences no matter where they interact with your business, whether it’s an online purchase, in-store return, or through your mobile app – and they expect you to deliver in ways you’ve never thought of.
Did you know 87% of consumers are interested in a personalized and consistent experience across all channels? Clienteling is an approach to increasing the lifetime value of your customers by personalizing the shopping experience.
How do you ensure a personalized, seamless experience?
Impeccable data and a well-planned clienteling platform.
We’re so passionate about retailers getting this right that we’ve created a checklist just for you. In our latest e-book, Do You Need a Clienteling App?, you’ll discover:
In a world with high customer expectations, it comes down to this: Companies that don’t embrace a clienteling strategy to drive retention will struggle to remain competitive.