Omni-Channel B2B: Connecting B2B Commerce to Your Customer

Omni-Channel B2B: Connecting B2B Commerce to Your Customer

SPONSORS: OSF Digital, Salesforce

The seamless commerce experience in B2B has become more important than ever. An omni-channel approach is a necessity to generate customer loyalty and accelerate growth.

78% of customers, including business buyers, now expect consistent interactions across departments. This means that your marketing, sales and service teams can no longer operate in their separate spaces—and omni-channel connectivity is a must. Businesses that invest in B2B commerce can operate more efficiently and drive an organization’s people, process, and technology to not just survive, but thrive in the digital age.

In this webinar series, Salesforce and OSF Digital will showcase the power of an omni-channel B2B ecommerce solution. With an omni-channel approach, B2B businesses create enhanced customer experiences that result in greater customer loyalty, accelerated revenue growth and insights that drive better decision-making in all areas of the business.

Key takeaways:

  • Live demo of a real-world B2B Commerce omni-channel solution
  • Viewing a robust, self-service portal coupled with a 360-degree view of the customer
  • Roadmap of a B2B ecommerce journey can scale with the growth of your organization


Andy Peebler

Andy Peebler
VP Global GTM Commerce Cloud, Salesforce

Andy guides the strategy for B2B Commerce at Salesforce, including product and surrounding ecosystem, go-to-market alignment and thought leadership with customers and industry stakeholders. Prior to Salesforce, Andy was EVP of Strategy and a principal investor at CloudCraze, the B2B Commerce company acquired by Salesforce in 2018. Andy has worked in eCommerce nearly his entire career, as both a practitioner and entrepreneur.


Henrique Andrade
Unify Big Data, POS Product Director, OSF Digital

With over 20 years of experience in enterprise solutions with expertise in application development, system integration, content management, and analytics. Henrique graduated in Computer Science with specializations in Finance and Executive Management. He joined OSF in 2018 when the company acquired iFactory Solutions, and he currently oversees strategy and innovation for OSF’s Heroku, B2B and Cross Cloud practices.

This is part four of our 4-part B2B webinar series. Fill out the form to watch this webinar now.

Check out other on-demand webinars from our B2B series!