DELIVERING ENGAGING B2B & B2C CUSTOMER EXPERIENCES
fahrrad.de is a brand of the Internetstores Group, Europe’s leading digital multichannel retailer of bike and outdoor products–with over 40 online shops in 14 countries, brick and mortar stores in Germany, Sweden, and France, and a growing network of mobile and local service partners.
fahrrad.de’s unique product range includes bikes, clothing, equipment, and accessories for all cyclists–from beginners to families to ambitious, experienced athletes.
fahrrad.de was looking to extend its existing business model of selling bikes via fahrrad.de to consumers by reaching a broader audience through a B2B online bike leasing shop for corporate customers.