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Fahrrad

DELIVERING ENGAGING B2B & B2C CUSTOMER EXPERIENCES

fahrrad.de is a brand of the Internetstores Group, Europe’s leading digital multichannel retailer of bike and outdoor products–with over 40 online shops in 14 countries, brick and mortar stores in Germany, Sweden, and France, and a growing network of mobile and local service partners.

fahrrad.de’s unique product range includes bikes, clothing, equipment, and accessories for all cyclists–from beginners to families to ambitious, experienced athletes.

fahrrad.de was looking to extend its existing business model of selling bikes via fahrrad.de to consumers by reaching a broader audience through a B2B online bike leasing shop for corporate customers.

EMPOWERING FAHRRAD.DE TO DELIVER A B2C-LIKE SHOPPING EXPERIENCE

suitcase

B2B2C
ecommerce
solution

 

audience

Reaching a
broader
audience

 

experience

Enhanced
customer
experience

 

Fahrrad
OSF Digital implemented Salesforce B2B Commerce and developed a highly customized B2B2C ecommerce solution that will help fahrrad.de engage with both consumer and corporate customers.

fahrrad.de now has a feature-rich B2B Commerce website that allows the company to provide an easy, B2C-like customer experience to its corporate customers.

Fahrrad mockup


Additionally, OSF integrated fahrrad.de’s new B2B website with the company’s internal ERP system, Adobe Sign, and Service Partners solutions including bike repair shops and bike delivery services.

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