OSF Digital Completes Redesigned E-Boutique for L’Oreal Canada’s Biotherm brand

Responsive design, in-depth analytics and a redesigned ecommerce platform bring the luxury-skin care brand into next generation ecommerce

IT professional services provider OSF Digital announced today the delivery of a dynamic, redesigned and re-platformed online store for L’Oreal Canada’s luxury skin-care brand Biotherm. The user-friendly e-boutique is based on the Demandware® Commerce platform, a robust cloud-based solution, and offers visitors a completely personalized shopping experience thanks to the integration of responsive designed webpages, comprehensive analytics and a new product reviews platform.

L’Oreal Canada looked to OSF to build and implement their new solution after learning that OSF had already completed numerous Demandware implementations.  With this knowledge OSF was able to offer valuable insight and best practice methodologies not available from other solutions partners. The result is an all new online store and skin diagnostic tool that not only engages, but encourages customers to make the correct purchasing decisions for their specific needs.

“L’Oreal Canada’s ecommerce goals were an ideal match for our methodical, customer-oriented approach to platform migration and application development,” said Gerard Szatvanyi, President and CEO of OSF Digital. “Our forte is delivering scalable, customized solutions that result in a superior shopping experience for consumers while supporting exponential growth for our clients.”

The new Biotherm website includes several elements that give the customer control over the products they view and purchase. The site has also been integrated with a new product reviews platform, giving even more insight to consumers of this leading skin-care brand.

“Consumers’ online shopping behavior is constantly evolving, so having the right platform and innovative partners are key to meeting our customers’ expectations,” said Martin Aubut, Director, Interactive Marketing and Ebusiness Strategy at L’Oréal Canada. “OSF assisted us with new technology and gave us the ability to deploy many brand sites in an efficient manner, making technology our driver for growth.”