Due to the pandemic’s impact on digital acceleration, food retailers have made significant omnichannel investments. The implementation of best-practices criteria adoption has increased from 58% pre-pandemic to 65% today.The Grocery ORI report outlines key findings on the state of omnichannel and digital best practices in a constantly evolving industry. Along with insights from FMI, The Food Industry Association’s consumer research, Grocery ORI offers insights on investment trends and the gaps in customer experiences today. Some of the key findings include:
"The Grocery Omnichannel Retail Index is a critical tool for food retailers with insights on how to place the customer at the center of the experiences they create,” said Gerard (Gerry) Szatvanyi, CEO of OSF Digital. “It can be used to identify gaps in customer experience in order to ease shopping, drive conversion, and increase loyalty. OSF Digital is committed to providing this comprehensive study to best serve the food retail and grocery industry.”
“Food retailers suddenly had to become omnichannel masters in a short period of time and often had to piece together multiple, distinct programs and solutions to meet customer demands,” said Bernardine Wu, Executive Managing Director of Digital Strategy at OSF Digital. “The latest Grocery Omnichannel Retail Index reveals that there are fragmented shopping experiences and therefore opportunities to develop a stronger seamless customer experience.”
Launched in 2019, by FitForCommerce (now OSF Digital’s strategy division), Grocery ORI takes the pulse of digital commerce and omnichannel retail. The Grocery ORI examines how 50 leading U.S. food retailers perform across 100+ web, mobile, and in-store criteria. Grocery ORI depicts how leading North American grocers deliver on the omnichannel promise through detailed and extensive mystery shopping conducted by OSF Digital’s strategy consultants.
To view the full findings, please visit: https://osf.digital/2022-grocery-omnichannel-retail-index
For more information about the Grocery Omnichannel Retail Index criteria and to learn how your company stacks up, please contact firstname.lastname@example.org.
OSF Digital is a global commerce and digital transformation leader with expertise in connecting technology and strategy to drive business goals. With expertise in B2C and B2B commerce and Salesforce awards for multi-cloud innovation, OSF Digital seamlessly guides enterprises through their entire digital transformation journey. With customers in various industries around the globe, OSF Digital provides personal attention and the highest level of connection with a local presence throughout North America, Latin America, APAC, and EMEA. For more information about OSF Digital, visit OSF Digital.