OSF Digital and Browns Shoes Collaborate to Create Ecommerce Excellence

Canada’s leading footwear retailer excels on the Demandware digital commerce platform

IT professional services provider OSF Digital announced today four important milestones related to the successful re-launch of the Browns Shoes ecommerce website, which has been recognized in several publications, including Internet Retailer, for outstanding user experience and design elements.

• The 1-year Anniversary of the site’s re-launch in September 2013, by which point in time online sales had seen seven-figure growth relative to the previous 12 months.
• An 81% increase in sales during the period of Black Friday through Cyber Monday, versus 2012.
• Being cited among "The 3 best stores for online shopping in Canada" in a story picked-up by Yahoo Finance in October 2013.
• Being nominated for the PRIX DU PUBLIC 2013 (2013 People's Choice Award) in the context of Éditions Infopresse's BOOMERANG competition, which recognizes excellence in interactive marketing among Quebec firms.

"Our decision to re-launch was driven by a desire to provide our customers with an exceptional online shopping experience, from browsing and checkout, through fulfillment and delivery. OSF has been a true partner in making this a reality," said Richard Sejean, Director of Ecommerce for Browns.
To keep everything moving behind the scenes, OSF integrated several 3rd party applications and pre-built integrations with the ecommerce platform, including the Order Motion order management software.
"Our experience with the Demandware Commerce platform gives OSF the unique ability to deliver fully-integrated, seamless ecommerce solutions," said Gerard Szatvanyi, President and CEO of OSF Digital. "By building a fully-integrated ecosystem, Browns can offer a user experience unlike any other in the Canadian ecommerce space."