Join our team as a Campaign Specialist, where you'll design and manage impactful email marketing campaigns using Salesforce Marketing Cloud. Collaborate with cross-functional teams to optimize performance and ensure high-quality communications. If you have 2-4 years of experience, proficiency in Salesforce Marketing Cloud, and excellent communication skills in English, we want to hear from you!
Responsibilities:
- Campaign management design, execute, and manage email marketing campaigns using Salesforce Marketing Cloud.
- Ensure timely delivery of newsletters and other email communications.
- Collaborate with teams to develop campaign strategies and objectives.
- Operational Content Management:
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Responsible for operational content management, including copywriting.
- Advise customers on various email marketing tools such as Salesforce Marketing Cloud Implement and supervise high-performance email marketing campaigns.
- Feedback and Quality Assurance:
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Control feedback loops, coordinate, and implement translations.
- Carry out quality assurance to ensure high standards.
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Maintain awareness of customers' editorial plans.
- Develop target group-specific texts and meaningful headlines.
- Performance Analysis and Reporting:
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Monitor and report on campaign performance metrics such as open rates, click-through rates, and conversions.
- Work out reports to derive recommendations for action and test scenarios.
- Optimize ongoing email marketing measures for customers.
Requirements:
- Experience and Education:
- 2-4 years of experience in email marketing or digital marketing, with a focus on Salesforce Marketing Cloud
- Successfully completed training, ideally in communication/marketing or a comparable qualification
- Proven track record of managing successful email campaigns
- Technical and Analytical Skills:
- Proficiency in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio – or other tools
- Basic understanding of HTML/CSS for email template customization
- Basic technical understanding and interest in various marketing tools
- Experience with A/B testing and performance optimization
- Interest / experience in usage of AI
- Communication and Language Skills:
- Excellent written and verbal communication skills
- Fluent in German and English
- Ability to collaborate effectively with cross-functional teams
- Precise, conscientious, and structured way of working
- Initiative, creativity, and independence
- Resilient and able to maintain composure in hectic situations
- Hands-on mentality
- Certifications and Additional Experience:
- Salesforce Marketing Cloud Email Specialist certification is a plus
- Experience with Salesforce Marketing Cloud, or similar tools, is desirable
