Customers expect consistent interactions across a brand’s channels and departments. With better 1:1 communication, you can increase conversions, engagement, and loyalty. Salesforce’s Interaction Studio makes this possible by allowing you to personalize each interaction you have with your customers in real time, no matter what channel you’re engaging with them. You’ll deliver unified, targeted messaging for a consistent, connected 1:1 customer experience.
Get a deeper understanding of your customers by monitoring their real-time attributes and behavior from any source. Track their active and inactive online time as well as email behavior and offline activities. You can also collect data by asking shoppers for reviews or leverage lookalike behavior to upsell or cross-sell relevant products to customers.
Know your customers and accounts across all online touchpoints and match up known and anonymous users to identified profiles to create more unified and accurate customer identities. With more complete profiles and behavioral data, you can then identify your key customer segments to tailor their experiences with more relevant messaging.
Provide educational experiences for new visitors or leverage previous interactions to tailor a journey for them. Using AI, machine learning, segmentation and tracked behavioral data, trigger personalized experiences across channels in real-time. Combined with Journey Builder, you can create more detailed, customized journeys with the right message at the right time in the right channel. And with Salesforce Customer Data Platform (CDP), get a 360° view of your customer to deliver even more compelling 1:1 experiences.
Provide relevant, real-time recommendations and interactions across all channels, from web and apps to email and in-person interactions. Using machine learning and AI, build unique 1:1 product and content recommendations based on each customer’s individual preferences and characteristics. Recommend similar items on the PDP. Cross-sell across categories. Add personalized homepage recommendations. Deliver all this personalized content seamlessly across online and offline channels.
Conduct A/B/n tests on marketing strategies delivered on any channel. Capture and analyze the outcomes to improve the effectiveness of your future campaigns — optimizing your click-throughs, conversions and revenue.
Personalize Your Real-time Interactions
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