Soccer Club Use Case

Use Case

BUILDING A ROBUST & COMPLEX DIGITAL EXPERIENCE FOR THE MOST POPULAR SPORTS CLUB IN FRANKFURT
CUSTOMER PROFILE:
  • Industry: Government, NGO & Education
  • Headquarters: Frankfurt
  • One of the best-known Sports Club in southwestern Germany
CHALLENGES:

As one of the most famous soccer clubs in Germany, the customer wanted to become one of the leading digital clubs in the country by providing its customers a personalized, enriched, and connected digital experience. They already relied on Salesforce Marketing Cloud but needed a new, improved version.

OBJECTIVES:
  • Get a centralized view of their customers.
  • Build a personalized, individualized experience.
  • Establish better, regular communication through all channels.
  • Set up intelligent marketing automation.
SOLUTION:
  • Implemented Salesforce Marketing Cloud and integrated it with the client’s existing Salesforce Sales Cloud
  • Built a stable, secure online platform with multiple features encompassing various audiences
  • Delivered an easy-to-use email solution with extensive custom functionality for regular communication
  • Set up and ran automated marketing campaigns
  • Set up dedicated landing pages
  • Built Engagement Journeys
  • Developed templates, Content Automation programs, Marketing Automation programs
  • Automated Content Syndication via Feeds and Personalization for the different Audiences
RESULTS

The club is now well-positioned to leverage Salesforce solutions to adjust and update content quickly to create meaningful, individualized experiences for the subscriber base through our support. The client gained a 360° view of their various audiences and now has a single source of truth and deep insights into customers’ behavior, staying one step ahead of their needs. Via dedicated communication and intelligent marketing automation, the club is empowered to deliver the right message to its customers at the right time. They reached a higher engagement rate throughout various target groups by establishing an improved communication strategy and building a 1:1 rapport with their audience. The company went one step further into building loyalty with its database, delivering a personalized experience for all subscribers.

TECH STACK
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SF
THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU:
  • Want to establish a strong, robust, complex digital platform
  • Want to personalize the customer experience and boost loyalty
  • Want to improve your communication strategy and better understand your audience’s behavior