BUILDING A ROBUST & COMPLEX DIGITAL EXPERIENCE FOR THE MOST POPULAR SPORTS CLUB IN FRANKFURT
- Industry: Government, NGO & Education
- Headquarters: Frankfurt
- One of the best-known Sports Club in southwestern Germany
As one of the most famous soccer clubs in Germany, the customer wanted to become one of the leading digital clubs in the country by providing its customers a personalized, enriched, and connected digital experience. They already relied on Salesforce Marketing Cloud but needed a new, improved version.
The club is now well-positioned to leverage Salesforce solutions to adjust and update content quickly to create meaningful, individualized experiences for the subscriber base through our support. The client gained a 360° view of their various audiences and now has a single source of truth and deep insights into customers’ behavior, staying one step ahead of their needs. Via dedicated communication and intelligent marketing automation, the club is empowered to deliver the right message to its customers at the right time. They reached a higher engagement rate throughout various target groups by establishing an improved communication strategy and building a 1:1 rapport with their audience. The company went one step further into building loyalty with its database, delivering a personalized experience for all subscribers.