POSITIONING A DEPARTMENT STORE CHAIN FOR OMNICHANNEL SUCCESS
- Industry: Retail – Department Store
- Product portfolio: 48 stores with apparel and home furnishings
- Headquarters: USA
- Brand presence: USA
- Employees: 5,800+
The retailer now has prioritized areas of focus and specific next steps to accelerate an improved omnichannel customer experience. With analysis and documentation, the company was able to make an informed decision to select a new ecommerce platform. With best practices and a deeper understanding of a digital channel, the senior leadership and merchandising team can improve processes.