FMI and OSF Digital Strategy (formerly FitForCommerce) present the Grocery Omnichannel Retail Index 2019 — a comprehensive benchmarking study that examines how food retailers meet shopper expectations for seamless and convenient grocery shopping experiences. Insights in this Grocery Omnichannel Retail Index report give food retailers an idea of areas where they excel and where they can improve.
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The Grocery Omnichannel Index is the industry’s first benchmarking study designed to examine how food retailers meet expectations for seamless and convenient grocery shopping experiences. This report is designed to provide an overview of the state of grocery omnichannel retail and help food retailers assess where they excel and what areas they can improve to meet and exceed expectations.
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Borrowing a best practice from the grocery industry, we mystery-shopped food retailers to assess the state of omnichannel.
Our omnichannel digital experts shopped and evaluated 26 U.S. food retailers (22 national/regional grocery chains and 4 clubs and super centers) across 175+ mobile, web and in-store criteria. Benchmarking criteria were based on OSF Digital´s experience and knowledge of current omnichannel best practices for the entire customer journey.