A four-step process for maximizing your Salesforce investment

Too many companies think Salesforce is merely information software, used only to aggregate contact information, monitor marketing and sales activities and automate a few internal processes. At its core, Salesforce is relationship software; and as such, it is a beast not easily tamed. Companies who have succeeded in doing so are making over 500% returns on their Salesforce investments. That’s because they have proactively attuned Salesforce to accommodate their workflow, needs, and workforce; and ultimately, their future.

In this white paper, you will learn the details of the following four-step process for maximizing your Salesforce investment: