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Ticketing WP

Transform Your Ticketing Platform for the Digital Era

1. Customers Want Ticketless Convenience

“I’m always happy to arrive at least an hour early and stand in line to buy tickets,” said no one since 1997.

Your customers hate waiting in line and they like to feel like they are in control over their destinies. They want to choose their arrival times and select their seats, and they want to manage it all from the convenience of connected devices.

With 4.18 billion people in the world accessing the internet via mobile devices (Digital 2020 as reported on Statista), this is how your customers interact with businesses and each other.

Our white paper, “Transform Your Ticketing Platform for the Digital Era,” covers this in even more detail, but if that’s not enough to persuade you to go digital, consider what ticketless experiences can do to grow your business.

2. Own – Don’t Rent – Your Audience

When your online customer creates an account and makes purchases from you, they’ve permitted you to market directly to them (until they opt-out, that is). When you sell through affiliates, you’re renting your audience; in other words, you partnered with a vendor so they could sell your service, earn a commission, and build their audience.

Why would you do that when the technology exists for you to sell, collect, market and – own – your audience?

An owned audience means you can directly market to them. You have their data – name, address, age, gender, location, browsing and purchase history, and a slew of other analytics. You can use this to market directly to them through your lead nurture workflows so you can build long-term relationships.

For example:

  • Upsells: “Exchange your general ticket for a premium pass.” It may be less expensive to offer discounts, upgrades and additional tickets to existing customers than it is to attract new customers. Plus, by offering these upsells to your new and existing customers, you show them how much you value their business.
  • Cross-sells: “If you enjoyed this event, you’ll love this one too.” Use your customer database to segment your customers so you can offer relevant products and services – tickets to similar events, apparel and memorabilia.
  • No-sells: “We thought you’d find this article on our website interesting.” Sometimes just saying, “I saw this and thought of you” to your customers is enough to keep them engaged. Share blog posts, company news, and helpful content and use your technology to collect data about what interests them.

We cover this in more detail in our white paper, “Transform Your Ticketing Platform for the Digital Era.

Learn what the airlines, major movie studios, and sports leagues already know about the advantages of mobile ticketing systems and how you can integrate your ecommerce and point-of-sale systems into one powerful commerce cloud.

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For More on this Topic

White Paper

Transform Your Ticketing Platform for the Digital Era

Learn what the airlines, major movie studios, and sports leagues already know about the advantages of mobile ticketing systems and how you can integrate your ecommerce and point-of-sale systems into one powerful commerce cloud.

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Why Your Ticketing Business Needs Affiliate Marketing

Today’s customers are saturated with information and getting exposure and selling tickets to your events can be challenging. As one of the most high-growth avenues within digital marketing, this strategy can deliver big results for your ticketing business.

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