Building customer relationships in Latin America at the outset of 2016

Brazil represents a growth market for CRM, where businesses have adopted an evolutionary approach to cloud delivery models that increase productivity and reduce costs. Companies are now meeting multi-channel demands, and scaling operations as those demands increase.

In this white paper, you will discover the market trends that made CRM an indispensable investment for most organizations in Latin America—allowing them to meet their customers at privileged touch points, and improve interactions with their brands. Gain insight into: