MIGRATING TO GOOGLE ANALYTICS 4: What to Expect and How to Succeed

MIGRATING TO GOOGLE ANALYTICS 4: What to Expect and How to Succeed


Explore how you can best take advantage of Google Analytics 4 migration in your overall ecommerce analytics ecosystem.

20 years after its launch, Google has decided to sunset its legacy Analytics platform. More than a new version, Google Analytics 4 is emerging, with revised interfaces, redefined indicators, and a radically different data collection method.

What changes to anticipate daily? How do you make sure you don't lose any data or reports in the migration process? How do you make this change transparent to you and your teams? How to take advantage of this change in your overall ecommerce analytics ecosystem?

In this session you will learn:

  • What is changing and what is new in Google Analytics 4
  • How the changes will impact your business
  • What changes will there be for your team
  • How to ensure a safe and successful migration
  • How to build a 360° vision for your analytics ecosystem using Tableau

Panelists include:

  • James Bruce, Executive Director, Commerce & Performance, OSF Digital
  • Charles Dimov, VP, NA Demand Gen Marketing, OSF Digital

About OSF Virtual Lunch & Learns:

OSF Virtual Lunch & Learn is a unique setting to collaborate, share knowledge, and gather digital transformation insights from industry leaders and peers. You are welcome to share your current digital journey and hear how other brands are succeeding.