As persistent price sensitivity continues, loyalty plays a critical role in keeping your customers retained and securing incremental revenue growth. As retailers and brands try to find new ways to be a relevant in today's saturated market, traditional points and rewards are not sufficient anymore to maximize the loyalty opportunity.
The new era of Loyalty 4.0 is gaining strength, a thoughtful customer-centric model where experiential and connected experiences, hyper-personalization, intelligence-driven programs, and much more, are driving the winning loyalty strategy.
In this session you will learn:
- Today’s loyalty landscape and models
- How to assess your current loyalty program
- Steps to achieve Loyalty 4.0
- Real-world use cases of loyalty management technology
Walk away from this educational session with a loyalty strategy and program design checklist.
Panelists include:
- Kathy Kimple, Executive Director, Digital Strategy, OSF Digital
- Mahesh George, Technical Director, Multicloud Initiatives, OSF Digital
About OSF Virtual Lunch & Learns:
OSF Virtual Lunch & Learn is a unique setting to collaborate, share knowledge, and gather digital transformation insights from industry leaders and peers. You are welcome to share your current digital journey and hear how other brands are succeeding.
