FEATURING: FMI, OSF Digital
OSF Digital Strategy and FMI teamed up and created the first Grocery Omnichannel Retail Index in early 2019 prior to the pandemic. The COVID-19 pandemic turned the industry upside down – overnight, food retailers, who had traditionally taken a “digital” back seat to other retail verticals, suddenly had to become omnichannel masters. This year’s benchmarking study reveals a lot of progress, but, for the majority of food retailers in the study, the overall shopping experience still feels very disjointed.
About the Grocery Omnichannel Retail Index
The Grocery Omnichannel Retail Index takes the pulse on how food retailers deliver on the omnichannel promise.