Automotive players now deal with a new type of consumer – tech-savvy, picky, thirsty for information, always looking for the best opportunities and prices. The emergence of automotive e-commerce means significant new sales opportunities for automotive manufacturers, dealers, and other digital vehicle sellers.
The consumer mindset has shifted to a digital-savvy profile – your audience is now pickier with their vehicle purchase and has a variety of choices. Thus, closing a sale requires to keep your customers informed, use smarter nudges and enhance their shopping experience. (Did you know that 95% of vehicle buyers use digital as a source of information?)
In this Quick Start Automotive webinar, we showcase how a Salesforce powered solution can drive innovative digital acceleration enabling your clients to independently navigate through the auto catalog, reserve a vehicle, book a test drive or a dealership visit on a fixed price solution in as little as 6-weeks.
Key takeaways:
- How to get more visibility and insights into your customers’ shopping behavior
- How to go to market in as little as six weeks with a Salesforce Commerce Cloud powered commerce site
- How managed services can help you leverage your business operations in a powerful way
Speakers:
- Alison Olsson, Regional Vice President, Salesforce
- Kyd Song, Director of Commerce APAC, OSF Digital
