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Digitization of Auto Buying: How To Drive Growth With Online Capabilities Your Customers Expect

Digitization of Auto Buying: How To Drive Growth With Online Capabilities Your Customers Expect

FEATURING: National Automobile Dealers Association (NADA), Salesforce, and OSF Digital

Learn in-depth insights into how auto dealerships can optimize their websites and why this can be their ticket to speeding up sales.

With the global automotive industry set to grow to almost nine trillion USD by 2030, auto dealers need to provide a compelling digital auto-buying journey in this post-pandemic era to stay competitive.

Watch this exciting panel discussion to learn why auto dealers must adopt a digital-first approach to sales, to revamp revenue and provide modern customers with what they seek.

Whether your auto dealership possesses a strong digital presence or not, get to know what the latest automotive ecommerce insights are today and what consumers are expecting from a dealer when making a purchase.

Key takeaways:

  • Recent industry trends and key results from OSF Digital 2022 U.S. Automotive Dealership Ecommerce Benchmark Study
  • How the prevalence of website capabilities and the ease of finding them can impact and accelerate auto sales
  • How auto consumer preferences have shifted in the new accelerated digital era

Speakers:

  • Michael Hayes, Academy Chair, NADA - National Automobile Dealers Association
  • Eron Sunando, VP, Commerce Cloud GTM & Transformation, Salesforce
  • Theresa Humphrey, Director, Automotive SME, OSF Digital
  • Charles Dimov, VP, Product and Demand Marketing, OSF Digital