Definig Success in B2B Commerce Webinar


SPONSORS: OSF Digital, Salesforce

Being prepared for what the future holds is important for your business now more than ever. Watch this recording for insights and tips on how to implement and/or improve your B2B ecommerce channel.

Being prepared for what the future holds is important for your business now more than ever. In a time of crisis, B2B buyers need a seamless commerce experience in their procurement journey. Providing stability and consistency from your internal teams to your customers is pivotal to keep peace in times of calamity.

In this webinar series, Salesforce and OSF Digital discuss how omni-channel connectivity between your sales, marketing and service teams can lead you to enhance your customers experience when it’s most crucial.

Key takeaways

  • Examine the impact of the Coronavirus pandemic on key processes at B2B companies
  • Determine the evolving importance of a self-service portal in the B2B buying process
  • Define what “Consumerization” means for B2B companies and how it can accelerate growth and loyalty for your business


Andy Peebler

Andy Peebler
VP Global GTM Commerce Cloud, Salesforce

Andy guides the strategy for B2B Commerce at Salesforce, including product and surrounding ecosystem, go-to-market alignment and thought leadership with customers and industry stakeholders. Prior to Salesforce, Andy was EVP of Strategy and a principal investor at CloudCraze, the B2B Commerce company acquired by Salesforce in 2018. Andy has worked in eCommerce nearly his entire career, as both a practitioner and entrepreneur.


Henrique Andrade
Unify Big Data, POS Product Director, OSF Digital

With over than 20 years of experience in enterprise solutions with expertise in application development, system integration, content management, and analytics. Henrique graduated in Computer Science with specializations in Finance and Executive Management. He joined OSF in 2018 when the company acquired iFactory Solutions, and he currently oversees strategy and innovation for OSF’s Heroku, B2B and Cross Cloud practices.

This is part one of our 4-part B2B webinar series. Register for our upcoming webinars by clicking below.