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Omnichannel Retail Index Special Study on Social Proof Messaging

Harnessing the Power of Customers with Social Proof Messaging Omnichannel Retail Index 2022 Special Edition

As competition for consumer wallet share intensifies and shoppers get more digitally savvy, retailers and brands are constantly on the lookout for tools to boost engagement, conversion, and sales. One of those tools is social proof messaging, which, unlike typically badging, leverages real-time data and machine learning to elevate the shopping experience and increase conversions and revenue.

Since social proof messaging offers a significant opportunity for retailers and brands, we set out to uncover the adoption of social proof and explore best practice use cases with this special edition of the Omnichannel Retail Index.

In this whitepaper, we'll cover:

  • Badging vs. social proof messaging
  • Findings from benchmarking 100 retailers and brands
  • Best practice use cases

Download it today!

FitForCommerce, the digital strategy arm of OSF Digital, helps ecommerce, omnichannel, and B2B businesses make smarter investment decisions on strategy, technology, marketing, merchandising, operations, financials, organizational design, and more.


The NRF and FitForCommerce launched the Omnichannel Retail Index (“the Index”) in 2015 to evaluate how retailers and brands from multiple verticals were implementing key digital and omnichannel features. The initial study found that, while retailers recognized that digital and omnichannel investments were key to growing their businesses, there was a lot of room for improvement.

For more information about the Omnichannel Retail Index criteria and to learn how your company stacks up, please contact:

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