Founded in 2013, Vindi is a leader in online payment solutions in Brazil, with a focus on recurring collection and billing. Vindi helps thousands of service companies, e-commerce, subscription businesses, SaaS, gyms, accounting and various sectors to professionalize their billing through innovative and reliable technology.
Vindi’s sales and marketing operations were siloed and inefficient, resulting in lost leads. The company wanted to increase alignment and visibility across sales and marketing and move to a platform that could scale with the business. Vindi turned to OSF Digital to streamline the business to proven sales and marketing platforms with improved communication tools to integrate operations and create meaningful, personalized journeys.
“With OSF’s expertise and the power of Salesforce technology, we have a more complete set tools for our marketing automation. We can also integrate our other tools, monitor the data generated and execute more aggressive efforts throughout the marketing funnel to increase our conversions.”
OSF Digital migrated Vindi to Salesforce Sales Cloud, a powerful, scalable platform, and to Salesforce Pardot, a platform with a rich set of tools for marketing automation. We integrated the platforms with Vindi’s existing ecosystem to unify sales and marketing operations as well as data.
With this solution, Vindi optimized marketing campaign performance and created more efficient processes with greater visibility on individual and team performance. Through the holistic view of sales and marketing data on a reliable platform, Vindi increased marketing lead conversations by 12%.