The Safariland Group, a US-based company with a rich heritage in the law enforcement and sporting markets, encompasses a group of recognized and well-respected brands known for their innovation, quality and performance. One of the group’s key brands, Mustang Survival, is the leading supplier of quality flotation and personal protective equipment to the most demanding maritime and aviation customers. Mustang Survival products are available at over 600 retailers across Canada and the US.
Safariland required support and maintenance assistance for its ecommerce environment and needed to resolve any unforeseen challenges quickly and efficiently. The group wanted to strengthen its brand visibility online and was looking to improve its digital marketing efforts, including UX/UI, SEO, and email marketing. The company also required a solution to simplify the management of their blog, and wanted to improve the resonance of their brand.
The company sought to secure an ecommerce presence for Mustang Survival, which previously had a content-only website hosted on Drupal.
“I really thought this project went very smoothly given the complexity of the implementation. The last month of the project was tense, but the OSF team went out of their way to be available for us. Their expertise ensured we were always in good hands. It was a pleasure to be part of this project and have had the opportunity to work with the knowledgeable, pleasant and hardworking team from OSF once again.”
Director of Ecommerce, Safariland
OSF implemented its BlogLINK cartridge for the seamless integration between WordPress and Salesforce Commerce Cloud. This provides Safariland with the ability to enjoy effortless and non-technical content management by bringing articles from their blog into Salesforce Commerce Cloud as Content Assets.