An Ambitious Ecommerce-Driven Site Revamp
YETI is an Austin, Texas-based manufacturer of outdoor lifestyle products. It is one of the fastest growing brands in the outdoor industry. Since 2014, it has increased its annual revenue from $50 million to more than $450 million.
The company had outgrown its ecommerce platform and was seeking a solution that would set the stage for a multi-site, multi-currency global commerce site that put their customers first. They wanted to enhance their mobile offering, as well as showcase the scintillating content produced by their valuable brand ambassadors. YETI's SAP system was integrated with Salesforce Commerce Cloud to help leverage data across these two platforms for use by various business units within the company.