Loyalty Through a Rewards Program
Kiehl's is a cosmetics brand that specializes in premium skin, hair, and body care products. Kiehl’s started as a single pharmacy in 1851 and the company currently has more than 250 retail stores worldwide. Kiehl’s has been part of the L’Oréal Group since 2000.
The company wanted to be able to deliver an enriched and more personalized shopping experience to its valued customers. The brand was also looking to attract new shoppers and grow its purchasing audience.
Due to OSF’s deep understanding of the industry and specific needs of the brand and having the expertise and experience in delivering many successful projects for other brands in the L’Oreal Group, OSF developed and implemented a loyalty program aligned with Kiehl’s vision.