Kiehl’s Canada can now connect with customers on a deeper level and encourage repeat visits using complimentary items or services. The brand’s rewards program offers four tiers of membership and an evolving number and quality of benefits available for each tier. Once enrolled in the loyalty program, customers can earn points for purchases made in-store or online, request a skincare consultation, refer a friend, and share purchased items on social media. The program enables Kiehl’s to reward returning customers with an assortment of gifts and benefits that show the brand’s appreciation of its most loyal shoppers.

Furthermore, OSF Digital integrated Merkle LoyaltyPlus™ to help Kiehl’s track its customers’ behavior and segment its database to help to enhance and personalize all interactions with its clientele. In addition, Kiehl’s can now retrieve the customer’s purchase history.