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Expanding Ecommerce Internationally

The GPE Group brings together the Sergent Major, Natalys and Du Pareil Au Même brands. Founded in 1987, the group is a major player in children’s ready-to-wear fashion, known for its excellent creativity-quality-price ratio that meets mothers’ and children’s expectations. GPE has 1,000 stores, with 600 in France and 400 abroad (Europe, Middle East and Asia) for €350 million in turnover and 3,500 employees.

GPE wanted to enter new markets and sell its products internationally. The company needed a reliable solution that would allow them to ship products to new countries and offer services adapted to new markets for a personalized customer journey.

“OSF has a real customer-focused culture. Their team’s involvement, agility and expertise are highly appreciated on day-to-day operations and on project delivery. OSF’s cross-functional coverage is also a major asset to deliver complex projects under short timelines and optimized effort. OSF is a key partner for the GPE digital expansion roadmap, helping us deploy different projects, including ecommerce with Commerce Cloud, customer service with Service Cloud, and marketplace with Mirakl.”

Rida TEMCAMANI
Director of Digital transformation and CTO, GPE Group

OSF DIGITAL HELPED GPE TAP INTO AN INTERNATIONAL MARKET:
3X
Boost in YoY digital turnover
2X
Increase in conversions
+50%
Omnichannel growth

INTERNATIONALIZATION AND LOCALIZATION FOR A SMOOTH CUSTOMER EXPERIENCE

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To help GPE set the stage for its international expansion, OSF Digital developed a powerful ecommerce solution based on Salesforce Commerce Cloud and launched online stores for GPE’s three brands: Du Pareil au Même, Sergent Major and Natalys. This new solution serves as a HUB site for all new locales. We also integrated Salesforce Commerce Cloud with Global-E, a smart cross-border solution, so GPE can provide a localized experience to shoppers, avoid the complexities of cross-border selling and add sales opportunities in new markets.

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Taking a Custom Approach for Each Market:
  • Ecommerce

    Used custom code to allow merchandising on the storefronts for each locale.

  • Campaigns

    A key element of HUB sites, dynamic customer groups enable the creation of campaigns based on location.

  • Inventory

    Implemented a solution that enables each locale to have its own specific inventory.

  • Payments

    Integrated market-specific payment gateways.

TECH STACK
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Global logo

THANKS TO OSF’S IMPLEMENTATION AND INTEGRATION WORK, GPE BRANDS NOW CAN:

  • Enter the international market with a powerful ecommerce solution
  • Grow international sales quickly
  • Offer a seamless localized experience to their customers
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DOWNLOAD THE FULL CASE STUDY FOR MORE ABOUT THIS PROJECT

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