Deutsche Bank is Germany’s leading bank, with a strong position in Europe and a significant presence in the Americas and Asia Pacific. Deutsche Bank provides commercial and investment banking, retail banking, transaction banking, and asset and wealth management products and services to corporations, governments, institutional investors, small and medium-sized businesses, and private individuals.

Since wealth management is a relationship-driven business based on trust, Deutsche Bank wanted to foster trust and confidence with its alumni network of 500+ members, who represent the next generation of entrepreneurs and investors. To engage with this audience, Deutsche Bank sought to appeal to their affinity to technology and connection. Deutsche Bank was looking to offer their alumni a personalized and innovative way to connect and network with each other, stay connected to financial, investment and wealth management insights, and connect with advisors. The experience Deutsche Bank was looking to provide was similar to a social networking platform.