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Deutsche Bank

AN ENGAGING WAY TO CONNECT WITH CLIENTS

Deutsche Bank is Germany’s leading bank, with a strong position in Europe and a significant presence in the Americas and Asia Pacific. Deutsche Bank provides commercial and investment banking, retail banking, transaction banking, and asset and wealth management products and services to corporations, governments, institutional investors, small and medium-sized businesses, and private individuals.

Since wealth management is a relationship-driven business based on trust, Deutsche Bank wanted to foster trust and confidence with its alumni network of 500+ members, who represent the next generation of entrepreneurs and investors. To engage with this audience, Deutsche Bank sought to appeal to their affinity to technology and connection. Deutsche Bank was looking to offer their alumni a personalized and innovative way to connect and network with each other, stay connected to financial, investment and wealth management insights, and connect with advisors. The experience Deutsche Bank was looking to provide was similar to a social networking platform.

OSF DIGITAL CREATED A MOBILE APP-BASED COMMUNITY TO:

events

Promote
events

 

engagement

Encourage
engagement

 

identify

Identify peers &
connect

 

An innovative digital experience

OSF Digital built the NextGen App for Deutsche Bank Wealth Management. This project involved implementing ReactNative, Salesforce Customer Community, and the Salesforce REST API. We then integrated the mobile app (iOS and Android) with Deutsche Bank’s Salesforce back end.

The goal of the NextGen app is to provide a community for Deutsche Bank’s Wealth Management customers to connect with the bank and each other. With this award-winning app, Deutsche Bank offers its clients an innovative, modern way to engage with members of their community and the brand.

The bank is now connecting the next generation of its wealthiest customers.

An Award-Winning, Client Networking App

An Award-Winning, Client Networking App

The NextGen app gives Deutsche Bank Wealth Management a competitive advantage in digital innovation in the wealth management industry.

Deutsche Bank won a prestigious Wealth Tech Award for the NextGen app, given by Professional Wealth Management for Best Global Initiative in Client-facing Technology.

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