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Coca-Cola European Partners

A Seamless Self-Service Experience

Coca-Cola European Partners (CCEP) is the world’s largest independent Coca-Cola bottler based on net sales, and a major fast-moving consumer goods company in Europe. CCEP makes, sells, and distributes non-alcoholic drinks to 300 million people in 13 countries: Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain, and Sweden.

The company was formed through the merger of Coca-Cola Enterprises Inc., Coca-Cola Iberian Partners SAU, and Coca-Cola Erfrischungsgetränke GmbH.

After the merger of three companies into a single entity, CCEP required a single B2B commerce platform.

OSF DIGITAL DELIVERS A SINGLE, ROBUST B2B COMMERCE SITE

powerful B2B solution

Powerful B2B solution

 

a single site

A single site used
by 8 countries

 

service section for customers

Service section
for customers

 

employee management

Employee management & customer
hierarchy

 

multi-language support

Multi-language support

 

easy content management

Easy content management

 

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With the new B2B site, CCEP was looking to organize customer orders in complex hierarchies. The company sought to empower its customers by offering a new service section, as well as leveraging additional employee management capabilities. CCEP wanted its new website to offer a clear view of business data, have multi-language support, and marketing content management capabilities.

CCEP also required a single ERP system, rather than the three different SAP environments that were being used.

OSF Digital created a single B2B Commerce site using Salesforce B2B Commerce, Sales, and Service Clouds by merging three stand-alone sites using different technologies into a single entity.

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CCEP now has a single, robust B2B Commerce site used by 8 countries. By leveraging robust capabilities of the brand new customer portal, CCEP now provides an enhanced ordering experience for their customers, allowing them to place orders anytime, from anywhere, on any device. On the new website, customers can create lists of favorite products, view a history and status of previous orders, request information and download invoices, receive reminders and notifications of product availability, as well as register buyers with different permissions —using an employee-management feature.

The company uses a single SAP environment, ensuring consistent business processes, regardless of region.

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