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Coca-Cola European Partners

A Seamless Self-Service Experience

Coca-Cola European Partners (CCEP) is the world’s largest independent Coca-Cola bottler based on net sales and a major fast-moving consumer goods company in Europe. CCEP makes, sells, and distributes non-alcoholic drinks to 300 million people in 13 countries: Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain, and Sweden.

The company was formed through the merger of Coca-Cola Enterprises Inc., Coca-Cola Iberian Partners SAU, and Coca-Cola Erfrischungsgetränke GmbH. After the three companies merged into a single entity, CCEP needed a single B2B commerce platform. With the new B2B site, CCEP wanted to organize customer orders in complex hierarchies. The company sought to empower its business customers by offering a new service section and leveraging additional employee management capabilities. CCEP wanted its new website to provide a clear view of business data, multi-language support, and marketing content management capabilities.

OSF DIGITAL BUILDS A SINGLE, ROBUST B2B COMMERCE SITE DELIVERING GREAT ROI
165K
Orders placed in 2020
150M
Revenue obtained in 2020
9
My.CCEP.com is now available in 9 markets
155K
Accounts with access to My CCEP
4X
More customers in 2020
6K
Invoices downloaded via My CCEP in 2020
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OSF Digital took a mobile-first approach to create a single, B2B commerce site using Salesforce B2B Commerce, Sales, Service and Marketing Clouds by merging three standalone sites with different technologies into a single entity. CCEP now has a single, robust B2B Commerce site used by 9 countries.

By leveraging the robust capabilities of My.CCEP.com, a brand new customer portal, CCEP now provides its business buyers simple, fast and secure product ordering, convenient self-service and easy access from any device.

CCEP CUSTOMERS NOW CAN ENJOY ALL COCA-COLA BENEFITS IN ONE PLACE, INCLUDING:

  • Create lists of favorite products
  • Select delivery dates and types based on their needs
  • Leverage a single point of access to an ever-expanding range of tools and services
  • Order and re-order with just one click
  • Get a clear overview of all activities from a personalized dashboard
  • Follow the status of orders, invoices or other requests 24/7 with a real-time tracking option
  • Order and manage Coca-Cola coolers
  • Access point-of-sale material
  • Check the latest news, trends, valuable tips and insights tailored to their needs
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