Coca-Cola European Partners (CCEP) is the world’s largest independent Coca-Cola bottler based on net sales and a major fast-moving consumer goods company in Europe. CCEP makes, sells, and distributes non-alcoholic drinks to 300 million people in 13 countries: Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain, and Sweden.
The company was formed through the merger of Coca-Cola Enterprises Inc., Coca-Cola Iberian Partners SAU, and Coca-Cola Erfrischungsgetränke GmbH. After the three companies merged into a single entity, CCEP needed a single B2B commerce platform. With the new B2B site, CCEP wanted to organize customer orders in complex hierarchies. The company sought to empower its business customers by offering a new service section and leveraging additional employee management capabilities. CCEP wanted its new website to provide a clear view of business data, multi-language support, and marketing content management capabilities.
OSF Digital took a mobile-first approach to create a single, B2B commerce site using Salesforce B2B Commerce, Sales, Service and Marketing Clouds by merging three standalone sites with different technologies into a single entity. CCEP now has a single, robust B2B Commerce site used by 9 countries.
By leveraging the robust capabilities of My.CCEP.com, a brand new customer portal, CCEP now provides its business buyers simple, fast and secure product ordering, convenient self-service and easy access from any device.
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