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Carols Daughter

Improved Social
Sign-In & Social
Sharing

In 2000, Carol's Daughter changed the natural haircare world by being one of the first to sell their beauty recipes directly to their customers on CarolsDaughter.com. The Company was acquired by L'Oréal USA in 2014.

The company recognized that they required a more streamlined and cost-effective way to provide customers with a social sign-in option as well as to encourage social sharing. Their previous system relied on 3rd party software that was limited in functionality and wasn’t aligned with L’Oréal’s existing LORA ecommerce platform – the customized version of Salesforce Commerce Cloud that OSF developed. OSF worked on improvements to the Carol’s Daughter website to ensure increased performance.

“The work that OSF Digital has performed on the Carol’s Daughter website was completed in a short timeframe and with exacting precision.”

AMY TSO
AVP, E-Commerce & CRM, L'ORÉAL, MULTICULTURAL BEAUTY DIVISION

IMPORTANT ENHANCEMENTS PERFORMED TO THE CAROL’S DAUGHTER WEBSITE

share

Social Sign in &
Sharing

linked

Linked with Crm
Database

stick man

Migrated Old
Accounts

email

Welcome Email
Triggered

cloud

Connected To
Salesforce

user

Better Account
Handling

Carols Daughter
Additionally, OSF implemented many 3rd party software solutions to enhance and improve the checkout experience on the Carol’s Daughter website including: integrating OMS for PFS, PFS Inventory import, PFS pricebook import, PFS catalog import, PFS Order export, address validation provider, tax provider, replacing Paymetric with Cybersource for payment processing of credit cards, switching PayPal integration to direct, gift wrapping, 3rd day shipping and more.


Carols Daughter content-min

Carols Daughter

IMPROVING THE CUSTOMER EXPERIENCE

Adding these third-party integrations ensure to the Carol’s Daughter website ensures a seamless checkout that avoids cart abandonment and encourages sales. The checkout experience is improved and delivers a customer experience that generates repeat purchases and increased brand loyalty.

Providing customers with an easy-to-navigate website that offers a friction-free path to purchase helps to boost sales as well as impress Carol’s Daughter’s loyal and dedicated shoppers. Customers appreciate that they are saving time since they now are presented with the exact products they are seeking, rather than needing to hunt for them.

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