Salesforce Commerce Cloud and Salesforce CRM connector to improve retailer’s marketing capabilities
Québec City, Canada – MAY 17, 2016
– OSF Digital
, announced today Demandware’s (now Salesforce Commerce Cloud) certification of their OSF UnifyCOMMERCE connector, to be made available on Salesforce Commerce Cloud’s marketplace. The connector has been adopted by OSF’s long-term partner, UK supplements retailer, Predator Nutrition.
synchronizes data between Salesforce Commerce Cloud websites within a single Salesforce environment to provide better insight into key customer behavior metrics—enabling retailers to build a more effective marketing strategy, among other benefits. OSF cites the success of an existing solution with Predator Nutrition as a starting point for the new integration.
Predator Nutrition selected the cartridge in order to improve their marketing capabilities. In addition to sending orders, OSF UnifyCOMMERCE provides more information in Salesforce—including abandoned carts and wish lists—which enable Predator Nutrition to set up more sophisticated and personalized email campaigns.
“This is part of a growing relationship with Predator,” said Oana Dereli, Director of Business Development at OSF Digital. “We’re now engaged in discussions to support their international expansion, and we will develop more of their omnichannel architecture to prepare them for the years to come.”
To learn more about OSF’s work with Predator Nutrition, watch the recent video success story, Predator Nutrition on Salesforce Commerce Cloud and Salesforce CRM
About OSF Digital
OSF Digital is a leading global commerce solutions company providing technology, consulting, implementation and managed services to emerging brands and premier brand retailers. Through extensive expertise in retail and technology, OSF delivers innovative solutions across channels, devices and locales with an agile approach to scale global growth more quickly, while enabling retailers to simplify the customer experience. Discover why 90% of our business comes from referrals.
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