OSF Digital Starts Work Implementing Salesforce B2B Commerce for Middle East Aesthetic Systems Market Leader

May 07 | 2020

Middle East distributor Imdad is looking to benefit from the platform’s advanced B2B features and capabilities

Québec City, Canada – May 07, 2020 OSF Digital, announced today that the company has started working on a B2B commerce implementation project for Imdad FZCO, a Dubai-based service provider and distributor of aesthetic technologies and lasers.

Imdad turned to OSF Digital to help them strengthen their ecommerce presence since their existing online shop is built on an open-source solution with limited capabilities that didn't support complex business processes involving inputs and actions from various internal departments. The company sought to consolidate their digital presence and ensure that they provide a seamless customer experience throughout the entire digital journey.

OSF Digital will be implementing Salesforce B2B Commerce and integrating it with Imdad's existing IT infrastructure, including Salesforce Sales Cloud, Field Service Lightning, Community Cloud and Microsoft Dynamics GP. Furthermore, OSF will integrate Imdad's brand new B2B ecommerce website with the company's current Sitecore-based web site ( With this integration, Imdad's customers will seamlessly transition from one platform to another with the same high level of personalized digital experience. Imdad will be able to launch promotions and offer subscriptions for consumables and services on their B2B site based on profiling synced from their Sitecore website, while providing high-quality B2B capabilities, including user profile-based access rules, equipment renting andsales, an RFQ process, and many more.

“We understand the importance of providing an enhanced customer experience, both to consumer and business customers, especially in the aesthetic medicine industry. Therefore, we are excited to support Imdad in their endeavor to offer a top-notch B2C-like customer experience on their B2B site,” said Gerard (Gerry) Szatvanyi, CEO at OSF Digital. “We are certain that by relying on a powerful Salesforce B2B Commerce solution, Imdad will be empowered to engage in personalized and long-lasting relationships with their customers while increasing return on investment.”

About OSF Digital

OSF Digital, winner of the 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods category, the 2019 Partner Innovation Award in the Customer 360 category, and the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail, is a leading global commerce solutions and digital transformation company that provides technology, consulting, implementation and online shop management services to emerging and premier brands, and merchants. OSF's agile approach allows it to scale global growth more quickly and enable companies to enhance the customer experience. With over 250 ongoing projects and eight years of worldwide deployments, OSF delivers connected commerce solutions across channels, devices and locales. HSBC and BDC are OSF Digital's financial partners, and Salesforce Ventures and Delta-v Capital are investors. For more information about OSF Digital, visit: OSF Digital

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Contact: OSF Digital