OSF Digital Starts Work Implementing Salesforce B2B Commerce for Middle East Aesthetic Systems Market Leader

Middle East distributor Imdad is looking to benefit from the platform’s advanced B2B features and capabilities

Québec City, Canada – May 07, 2020 – OSF Digital, announced today that the company has started working on a B2B commerce implementation project for Imdad FZCO, a Dubai-based service provider and distributor of aesthetic technologies and lasers.

Imdad turned to OSF Digital to help them strengthen their ecommerce presence since their existing online shop is built on an open-source solution with limited capabilities that didn't support complex business processes involving inputs and actions from various internal departments. The company sought to consolidate their digital presence and ensure that they provide a seamless customer experience throughout the entire digital journey.

OSF Digital will be implementing Salesforce B2B Commerce and integrating it with Imdad's existing IT infrastructure, including Salesforce Sales Cloud, Field Service Lightning, Community Cloud and Microsoft Dynamics GP. Furthermore, OSF will integrate Imdad's brand new B2B ecommerce website with the company's current Sitecore-based web site (imdad.com). With this integration, Imdad's customers will seamlessly transition from one platform to another with the same high level of personalized digital experience. Imdad will be able to launch promotions and offer subscriptions for consumables and services on their B2B site based on profiling synced from their Sitecore website, while providing high-quality B2B capabilities, including user profile-based access rules, equipment renting andsales, an RFQ process, and many more.

“We understand the importance of providing an enhanced customer experience, both to consumer and business customers, especially in the aesthetic medicine industry. Therefore, we are excited to support Imdad in their endeavor to offer a top-notch B2C-like customer experience on their B2B site,” said Gerard (Gerry) Szatvanyi, CEO at OSF Digital. “We are certain that by relying on a powerful Salesforce B2B Commerce solution, Imdad will be empowered to engage in personalized and long-lasting relationships with their customers while increasing return on investment.”