Québec City, Canada – December 20, 2019 – OSF Digital, announced today that it has completed work upgrading a website for La Polar, a leading Latin American retailer. The fourth-largest department store in Chile, La Polar offers a wide range of products including clothing, accessories, sporting goods, beauty products, gifts, infant products, electronics, furniture, furnishings, and household products.
The retailer sought OSF’s assistance to help the company embark on a path towards increased customer satisfaction when shopping online and on mobile. La Polar also wanted to satisfy its need for more streamlined internal processes to increase its engagement with customers.
OSF Digital executed a multi-cloud strategy, first replacing La Polar’s existing aging solution by replatforming lapolar.cl to Salesforce Commerce Cloud, and then launching a mobile-responsive version of the commerce site. OSF implemented Marketing Cloud and enabled a product recommendation engine based on customer interactions, online behavior, and preferences. Taking a cross-cloud approach, OSF integrated Salesforce Commerce and Marketing Clouds, providing La Polar with the ability to send personalized and contextual campaigns to its customers based on information shared between both clouds.
La Polar now relies on a single marketing platform to manage all its promotional and behavioral emails. The retailer can better target its marketing efforts using Einstein for Marketing Cloud and can personalize and use Predictive Intelligence (PI) in its communications with customers as well as to unify the consumer journey. Also, it can retarget customers using Advertising Studio and create multi-step reengagement journeys by leveraging Journey Builder.
“A critical element that is very important for our technology stack strategy relates to our ecosystem of partners. We’ve discovered that OSF was not only there for us during the important implementation phases, helping us to overcome the challenges throughout the process, but we’ve also seen in them potential for future collaboration to secure and develop new business opportunities, not only in ecommerce but also in other areas related to financial services and other Salesforce platforms. These are opportunities that OSF and La Polar are exploring together,” says Rodrigo Cortes Pinto, CIO at La Polar.
“Our goal is to assist online merchants in delivering a customer journey that secures positive results – whether it’s increased sales, improved service, or enhanced customer engagement,” said Adriano Patrao, Senior Business Development Director – LATAM at OSF Digital. “Collaborating with La Polar on this replatforming and integration project has been an exciting experience that allowed us to flex our abilities in assisting large retail organizations to harness the full potential of Salesforce technologies.”
OSF Digital, winner of the 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods category, the 2019 Partner Innovation Award in the Customer 360 category, and the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail, is a leading global commerce solutions company that provides technology, consulting, implementation and online shop management services to emerging and premier brands, and merchants. OSF's agile approach allows it to scale global growth more quickly and enable companies to enhance the customer experience. With over 250 ongoing projects and eight years of worldwide deployments, OSF Digital delivers connected commerce solutions across channels, devices and locales. HSBC and BDC are OSF Digital's financial partners, and Salesforce Ventures and Delta-v Capital are investors.