OSF Digital Licenses BlogLINK to Figleaves to Cultivate Enhanced Customer Engagement

August 22 | 2018

Synchronizing content for a rich, comprehensive experience

Québec City, Canada – August 22, 2018 OSF Digital announced today that it has licensed its BlogLINK (WordPress to Salesforce Commerce Cloud integrator) software product to JD Williams - trading as Figleaves. The product will be used on the company’s Salesforce Commerce Cloud website and will help the brand to accomplish its business objectives by improving online interactions with its customers.

The UK lingerie and swimwear retailer will use WordPress as a backend content management system, synchronizing Figleaves' blog posts to their ecommerce website as content assets. The integration will enhance the user's experience of the site and will help the brand to provide rich content within its commerce site, bringing customer engagement to the next level.

“OSF Digital is fully invested in providing value to our customers. We’re thrilled when our solutions can help to simplify and improve interaction with online shoppers,” says Tim Jenkins, Sales & Business Development Director at OSF Digital. “We are looking forward to the results that will be seen from the use of this product and how it will provide both operational and business gains for Figleaves.”

With BlogLINK’s widened flexibility and on-demand synchronization of articles between the two platforms, Figleaves will be empowered to manage content more efficiently and strategically and build a stronger and more engaging story around its offer. The retailer will be better equipped to inspire customers, and drive ecommerce traffic from shoppers with a genuine interest in buying.

About OSF Digital

OSF Digital, winner of Salesforce’s 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company providing technology, consulting, implementation and Online Shop Management services to emerging brands, premier brands and retailers. Our agile approach allows us to scale global growth more quickly and enable retailers to simplify the customer experience. With over 120 ongoing projects and eight years of worldwide deployments, OSF delivers innovative ecommerce solutions across channels, devices and locales. OSF has the following financial partners, HSBC and BDC and Salesforce Ventures is an investor.

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Contact: OSF Digital