OSF Digital Implements Quick Start Direct to Consumer Solution for Fanalca S.A.

Colombian automotive retailer and manufacturer launched its direct-to-consumer online store in just 2 weeks

Québec City, Canada – July 02, 2020 – OSF Digital announced today that the company has completed work implementing its Quick Start D2C innovative commerce solution for Fanalca S.A., a Colombian metal-mechanical company supplying stamped metal parts for the main assemblers of Grupo Andino’s vehicles. Fanalca is licensed to assemble and commercialize Honda motorcycles and market Honda cars.

Fanalca S.A. was looking for a trusted system integrator to help transform its website into a digital shop quickly so it could start selling motorcycles directly to consumers. The company’s existing online presence was limited by a catalog-like marketing website. To place an order, Fanalca’s customers had to make a reservation by phone, and pay for their order in person in a bank. Seeking to offer a better customer experience to their digitally savvy clientele and increase sales, Fanalca decided to strengthen its existing online presence with the addition of digital commerce capabilities to its current phone-based buying model, by transitioning to an ecommerce platform.

As a Salesforce Commerce Cloud Platinum partner, OSF has proven expertise and experience helping brands succeed with their digital transformation plans. In order to help B2C and B2B retailers reshape their business model and start selling online, OSF developed innovative Quick Start solutions for Salesforce Commerce Cloud that allow grocers, consumer and essential goods brands, and B2B businesses to go to market fast by launching online stores in weeks, not months.

To help Fanalca quickly launch an ecommerce website, OSF implemented its Quick Start Direct to Consumer. This out-of-the-box commerce solution powered by Salesforce Commerce Cloud is designed specifically for brands that sell consumer goods through distributors, such as food products, packaged goods, clothing, beverages, automobiles, and electronics. OSF’s Quick Start D2C commerce solution empowered Fanalca to open a new revenue and distribution channel by launching an ecommerce website in just two weeks. The company now can sell its products directly to consumers and offer an enhanced customer experience with an added "reservation" option, where shoppers pay an upfront fee to reserve their motorbike and pay the balance when they pick it up.

Thanks to OSF’s quick implementation, Fanalca is already realizing many benefits of the Quick Start D2C solution, most importantly, gaining the ability to sell and move products for the first time since the disruption caused by the coronavirus pandemic.

“In times of global crisis and under social distancing recommendations, companies can no longer expect sales consistency via offline channels. More and more customers are turning to digital channels to make a purchase, pushing brands around the world to ramp up their ecommerce presence,” said Simion Petrov, VP of Innovation & Client Services, APAC, at OSF Digital. “To help brands digitally adapt to these changes in customer behavior, we developed our Quick Start D2C commerce solution designed to empower consumer goods brands with limited or no ecommerce presence go to market faster, and start selling direct to consumers in just two weeks.”