OSF Digital Helps Kiehl’s Canada to Strengthen Customer Relationships

April 09 | 2019

Brand launches a new customer loyalty program designed to boost customer engagement

Québec City, Canada – April 09, 2019 OSF Digital announced today the completion of a new project with Kiehl’s Canada. This cosmetics brand retailer is part of the L’Oréal Group, that specializes in premium skin, hair, and body care products.

Kiehl’s Canada was looking for a solution provider with a solid background assisting beauty brands in improving their customer experience. The brand wanted to offer a loyalty program to their valued shoppers. Thanks to a history of successful work that has been performed for the L’Oréal Group, OSF was selected to deliver this new loyalty program.

After performing a deep analysis of Kiehl’s existing technologies and systems, OSF developed and implemented a customer rewards program aligned with the brand’s vision. This project also involved the integration of Merkle LoyaltyPlus™ to help the brand track customers’ behavior, retrieve their purchase history and segment the customer database in order to enhance and personalize all interactions with their clientele.

Kiehl’s customers can now join the brand’s loyalty program and collect points for purchasing products, as well as interacting with Kiehl’s on social media. This move helps Kiehl’s connect with their clients on a deeper level, reward their returning customers, and encourage repeat visits with a variety of gifts and services that demonstrate gratitude for their loyalty. In the long run, this tailor-made rewards program will boost Kiehl’s customer engagement, improve customer retention rates, and increase average cart value.

“We’ve been a solid technology partner for the L’Oréal brands for years. Each project we’ve delivered for the company proves that we have the necessary expertise and deep understanding of their business needs,” said Diana Cristea, Project Manager at OSF Digital. “We’re happy to support yet another company from this world-renowned group of brands.”

“By engaging OSF for this project, we ensured that our requirements and business needs have been treated with clear-cut precision,” said Alexandre Ratté, General Manager at Kiehl’s Canada. “We’re excited to build stronger relationships with our customers through this new loyalty program.”

About OSF Digital

OSF Digital, winner of the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail and Salesforce’s 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company providing technology, consulting, implementation and online shop management services to emerging and premier brands, and merchants. Our agile approach allows us to scale global growth more quickly and enable companies to enhance the customer experience. With over 120 ongoing projects and eight years of worldwide deployments, OSF Digital delivers connected commerce solutions across channels, devices and locales. OSF has the following financial partners: HSBC and BDC, and Salesforce Ventures is an investor.

About Kiehl’s Canada

Kiehl’s Canada is a division of L’Oréal Canada, a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L’Oréal Canada had sales of $1,280 billion in 2018 and employs more than 1,300 people. The company’s prestigious portfolio of 36 brands encompasses all aspects of beauty.

All trademarks and trade names mentioned herein are the properties of their respective holders and hereby acknowledged.

Contact: OSF Digital