OSF Digital Helps Kiehl’s Canada to Strengthen Customer Relationships

Brand launches a new customer loyalty program designed to boost customer engagement

Québec City, Canada – April 09, 2019 – OSF Digital announced today the completion of a new project with Kiehl’s Canada. This cosmetics brand retailer is part of the L’Oréal Group, that specializes in premium skin, hair, and body care products.

Kiehl’s Canada was looking for a solution provider with a solid background assisting beauty brands in improving their customer experience. The brand wanted to offer a loyalty program to their valued shoppers. Thanks to a history of successful work that has been performed for the L’Oréal Group, OSF was selected to deliver this new loyalty program.

After performing a deep analysis of Kiehl’s existing technologies and systems, OSF developed and implemented a customer rewards program aligned with the brand’s vision. This project also involved the integration of Merkle LoyaltyPlus™ to help the brand track customers’ behavior, retrieve their purchase history and segment the customer database in order to enhance and personalize all interactions with their clientele.

Kiehl’s customers can now join the brand’s loyalty program and collect points for purchasing products, as well as interacting with Kiehl’s on social media. This move helps Kiehl’s connect with their clients on a deeper level, reward their returning customers, and encourage repeat visits with a variety of gifts and services that demonstrate gratitude for their loyalty. In the long run, this tailor-made rewards program will boost Kiehl’s customer engagement, improve customer retention rates, and increase average cart value.

“We’ve been a solid technology partner for the L’Oréal brands for years. Each project we’ve delivered for the company proves that we have the necessary expertise and deep understanding of their business needs,” said Diana Cristea, Project Manager at OSF Digital. “We’re happy to support yet another company from this world-renowned group of brands.”

“By engaging OSF for this project, we ensured that our requirements and business needs have been treated with clear-cut precision,” said Alexandre Ratté, General Manager at Kiehl’s Canada. “We’re excited to build stronger relationships with our customers through this new loyalty program.”